Segments and Audiences

What is the Difference Between a Segment and an Audience?

SEGMENTS

Segments are specific demographics of your users. They can be based on activity, custom variables, user attributes, etc., and since they are reusable, they are ideal for frequently targeted groups. 

AUDIENCES 

Audiences, like segments, are specific demographics of your users targeted by engagements.

Segments and Audiences are essentially the same, categorizing your users based on specific attributes. A segment is a group of users that you want to analyze and an audience is a group of users that are targeted by a specific engagement. 

The key difference is that audiences include a random selection option, so random users can be targeted for A/B testing.

When Should They be Used?

Segments are ideal for demographics or user groups that are used or examined frequently and are often the target of engagements. 

Audiences are ideal for target segments that require only minor customization, such as the time of day that an engagement might appear for a segment or a random selection from the target audience segment. Segments can be the target audience of an engagement, so it can be easier to create a commonly used segment as the target audience.

Are there Default Segments Created in my Account? 

Yes, when you navigate to the segments page by selecting Intelligence at the top right of the platform and click Segments from the drop-down menu, you will land on your segment library: 

Your segment library shows all your user segments, three segments are loaded by default, these segments are MAGIC SEGMENTS which organize your users by activity. 

Segment Details 

The details of your segments can be found in your segment library.

Simply select the name of the segment in your library you would like to analyze.

After your selection, the segment detail page will look as follows:

For additional information on segment detail pages, please refer tothe following article on Segment Detail.

Segment and Audience Filtering Options:

POPULAR SEGMENT/AUDIENCE OPTIONS

• Everyone – Includes all current and future users
• First Login – Target users on their first login to your application
• NPS Response – Include users who are/are not a promoter, passive, detractor of an NPS engagement

USER SPECIFIC SEGMENTS 

• User Attributes – Include users based on personalized attributes
• User Attributes Uploaded CSV – Include users from file
• Engagement – Include users who have already seen another engagement
• Tour Step Reached – Include users who have or have not reached a specific step of the selected tour
• Active User Percentage – Include users belonging to accounts determined by percentage of active users
• Internal Users – Include users that are/not marked as internal users

TIME RELATED SEGMENTS

• Sign Up Date – Include users based on their sign-up date
• First Visit – Include users based on the first time they logged in (Segment Only)
• Last Visit – Include users based on the last time they logged in (Segment Only)
• Login Activity – Include users based on when they last logged in

DEVICE RELATED SEGMENTS

• Browser Version – Include users based on which browser they last used
• Operating System – Include users who are/are not using a specific OS
• Mobile Devices – Segment users that are on a mobile device

ADDITIONAL SEGMENTS

• Segment – Include users from another segment
• Feature Usage – Include users that have accessed a specific page or feature
• Account Special Variable – Include users based on custom or third party variables
• Account Attribute – Segment is specific to account level attributes