Buyer Journey Funnel

The buyer and customer journey

Most people are familiar with the concept of the sales funnel which illustrates the buyer journey, completed by a neatly closed deal. But that’s a limited view.

Customer Journey: Adoption, Retention, Expansion, Advocacy

After you congratulate the sales team on a job well done, it’s time to focus on the long-game: driving value throughout the customer journey.

Because the opportunity doesn’t end with the sale. Instead, the customer continues along the path of a relationship with your brand, growing from a buyer to an advocate, bringing awareness of your product to new customers. Expand your funnel. Embrace the hourglass.

How UserIQ supports the customer journey

UserIQ gives you the ability to grow your business beyond the funnel.

1

Adoption

Help your customers get the most from your product, starting with their very first login by creating targeted engagements to support them.

  • Guided Tours
  • Feature Callouts

2

Retention

Be alerted to at-risk customers and provide them with the helpful content they need as part of your churn reduction strategy.

  • Customer Health Dashboard
  • Targeted Engagements

3

Expansion

Increase subscription revenue by cross-selling or upselling helpful features, identified by each customer’s unique usage data.

  • Customer Health Dashboard
  • Messages

4

Advocacy

Identify promoters of your brand and encourage them to advocate on your behalf, driving new, qualified prospects to the top of your hourglass.

  • NPS Surveys
  • Messages

We could write a book about the customer journey (and perhaps we will), but we started with a whitepaper.

LEARN ABOUT THE HOURGLASS
UserIQ's Venn Diagram

UserIQ brings together user intelligencetargeted engagements and customer health, so you can learn what your customers need and deliver meaningful interactions in real-time.

How UserIQ provides value across the organization

UserIQ gives you a full view of the customer across departments, reducing data silos and improving collaboration while maintaining permission-based account access.

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Customer Success

Be proactive in customer churn prevention. Our Customer Health Dashboard allows you to monitor logins, feature adoption and sentiment while providing valuable technical support and financial data. By understanding the overall health of your customers, you can segment and target those at-risk.

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Product Management

UserIQ shows you exactly who is active in your application, how they are engaging and when, so you can make informed product decisions. Then, watch in real-time as users explore and adopt new features.

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Product Marketing

Craft perfectly timed messages with the relevant content needed to captivate your users while they’re active and engaged in your web application. While you’re at it, use NPS Surveys to identify your most devoted customers to provide the referrals, testimonials, and metrics you need to support marketing efforts on a larger scale.

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C-Suite

Increase revenue with a focus on customer growth. Support efficiency through cross-departmental collaboration. Streamline your vendor stack by coupling intelligence and engagement. Whether you’re running a startup or a global corporation, UserIQ simply makes sense.

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SEE WHAT USERIQ CAN DO FOR YOU

What’s it cost?

UserIQ offers various pricing levels, based on the features you need and the number of end customers using your application. We’re happy to help you find the plan that works best for your business.