The buyer and customer journey
Most people are familiar with the concept of the sales funnel which illustrates the buyer journey, completed by a neatly closed deal. But that’s a limited view.
After you congratulate the sales team on a job well done, it’s time to focus on the long-game: driving value throughout the customer journey.
Because the opportunity doesn’t end with the sale. Instead, the customer continues along the path of a relationship with your brand, growing from a buyer to an advocate, bringing awareness of your product to new customers. Expand your funnel. Embrace the hourglass.
We could write a book about the customer journey (and we did).