The buyer and customer journey
Most people are familiar with the concept of the sales funnel which illustrates the buyer journey, completed by a neatly closed deal. But that’s a limited view.
After you congratulate the sales team on a job well done, it’s time to focus on the long-game: driving value throughout the customer journey.
Because the opportunity doesn’t end with the sale. Instead, the customer continues along the path of a relationship with your brand, growing from a buyer to an advocate, bringing awareness of your product to new customers. Expand your funnel. Embrace the hourglass.
We could write a book about the customer journey (and we did).
UserIQ gives you a full view of the customer across departments, reducing data silos and improving collaboration while maintaining permission-based account access.
Be proactive in customer churn prevention. Our Customer Health Dashboard allows you to monitor logins, feature adoption and sentiment while providing valuable technical support and financial data. By understanding the overall health of your customers, you can segment and target those at-risk.
UserIQ shows you exactly who is active in your application, how they are engaging and when, so you can make informed product decisions. Then, watch in real-time as users explore and adopt new features.
Craft perfectly timed messages with the relevant content needed to captivate your users while they’re active and engaged in your web application. While you’re at it, use NPS Surveys to identify your most devoted customers to provide the referrals, testimonials, and metrics you need to support marketing efforts on a larger scale.
Increase revenue with a focus on customer growth. Support efficiency through cross-departmental collaboration. Streamline your vendor stack by coupling intelligence and engagement. Whether you’re running a startup or a global corporation, UserIQ simply makes sense.