Buyer Journey Funnel

The buyer and customer journey

Most people are familiar with the concept of the sales funnel which illustrates the buyer journey, completed by a neatly closed deal. But that’s a limited view.

Customer Journey: Adoption, Retention, Expansion, Advocacy

After you congratulate the sales team on a job well done, it’s time to focus on the long-game: driving value throughout the customer journey.

Because the opportunity doesn’t end with the sale. Instead, the customer continues along the path of a relationship with your brand, growing from a buyer to an advocate, bringing awareness of your product to new customers. Expand your funnel. Embrace the hourglass.

How UserIQ supports the customer journey

UserIQ gives you the ability to grow your SaaS business beyond the funnel.

1

Adoption

Help your customers get the most from your product, starting with their very first login by creating targeted engagements to support them.

  • Guided Tours
  • Feature Callouts

2

Retention

Be alerted to at-risk customers and provide them with the helpful content they need as part of your churn reduction strategy.

  • Customer Health Dashboard
  • Targeted Engagements

3

Expansion

Increase subscription revenue by cross-selling or upselling helpful features, identified by each customer’s unique usage data.

  • Customer Health Dashboard
  • Messages

4

Advocacy

Identify promoters of your brand and encourage them to advocate on your behalf, driving new, qualified prospects to the top of your hourglass.

  • NPS Surveys
  • Messages

We could write a book about the customer journey (and we did).

READ THE COMPLETE GUIDE TO CUSTOMER GROWTH
UserIQ's Venn Diagram

UserIQ brings together user intelligencetargeted engagements and customer health, so you can learn what your customers need and deliver meaningful interactions in real-time.

Product Features

Intelligence Icon

Intelligence:

Feature Adoption & Usage
Limitless Segmentation Possibilities
Correlate Behavior & Integration Data
Leverage Historical Data for Real-time Intelligence
Visual Event Naming

Engagements Icon

Engagements:

Guided Tours & Tooltips
NPS & Custom Surveys
Announcements
On-Demand Launcher
Custom Styles & Branding

Customer Health Icon

Customer Health:

Account Health by Segment
Customizable Churn Indicators
Calculated at Client Account Level
Integrate Support & Financial Metrics
Proactive Event Notifications

SEE WHAT USERIQ CAN DO FOR YOU

What’s it cost?

UserIQ offers various pricing levels, based on the features you need and the number of end customers using your application. We’re happy to help you find the plan that works best for your business.