What Is User Adoption?
User adoption is the process of ensuring each of your users is successful in using your product to achieve their business goals. This is critical for SaaS (software-as-a-service) businesses who rely on recurring revenue because, if managed effectively, it leads to higher retention rates and unlocks new revenue growth opportunities for your business.
A strong user adoption strategy can mean the difference between growth and churn, which is why getting it right is a must for SaaS companies today. It is a fundamental element to the customer journey that must come before retention, expansion, or advocacy.
But that shouldn’t mean adding more complexity to your customer success strategy. We’ve put together this complete user adoption toolkit to help you develop a simple and sane adoption journey for your customers that keeps them engaged and successful with your product.