What’s the User Adoption Expedition and
Who Should Attend?

The User Adoption Expedition was created from the idea that customer growth isn’t just about retention or advocacy; it is a multi-step journey that happens in phases. But before you can begin to reap the benefits, you have to commit to making your users successful— how does that happen? It starts with better adoption of your product and that involves everyone from customer success, product, and marketing.

If you care about your users and making them successful, then this is an event you won’t want to miss.  We promise real conversations, great food and drinks (in a super cool venue) and surefire tips you can incorporate with your current processes.

“What you guys are doing to foster knowledge sharing and growth of product and customer success organizations in the market is great! Looking forward to attending more of these!”

— User Adoption Expedition Atlanta Camp attendee

User Adoption Expedition Camp New York City

The New York City camp will take place on Tuesday, June 19th at 6:00 pm at WeWork Lounge at Soho and 
will consist of a panel discussion on the impact of a strong user adoption strategy on customer success, product, and marketing to ensure your users experience 
a seamless transition from buyer to customer.

We’ll talk about common hurdles that SaaS businesses face when it comes to onboarding and adoption and give real-world examples and proven tactics to build a user adoption strategy that can be implemented as a company-wide effort.

Your guides for this expedition include:

Jonathan Bartlett, VP Product, Contently

Jonathan Bartlett

VP Product

Jesse Brightman, Head of Customer Success, stensul

Jesse Brightman

Head of Customer Success

Chad Horenfeldt, Vice President, Client Success, Updater

Chad Horenfeldt

Vice President, Client Success

Marc Johnson, CMO & GM, Bombora

Marc Johnson


Lauren Pica, Head of Customer Engagement and Retention, Outbrain

Lauren Pica

Director of Marketing Communications


Missed our last one? Get the recap:

Where’s the User Adoption
Expedition Headed Next?

The key to a great expedition is to reach new heights and experience different places, so we’re taking the next parts of this journey to a city near you. Find out where we’re headed next and check back for more details as we approach the next events.

Atlanta with
Boston Roadshow
San Francisco Roadshow

Not in New York City? Sign up to get updates when we make our way to your city!