Countdown to User Adoption Expedition: Camp Boston!

By July 10, 2018Blog, User Adoption

Two expeditions down, two to go! We’ve had a blast connecting with SaaS professionals in Atlanta and New York to shed light on the importance of user adoption. As we head into our third city, we’re excited to continue the conversation and take our passion back on the road.

Where are we headed?

The third leg of our User Adoption Expedition will continue on the east coast as we make our way up to Boston on August 14th! We’re excited to have you join us at CIC Boston for great food, drinks, and great conversation.

In our first expedition, we discussed the fundamentals of user adoption and how to align customer success, product management, and sales teams to ensure your users’ experience is a seamless transition from buyer to customer. Because user adoption is often overlooked in the customer journey, SaaS businesses are often faced with hurdles when it comes to onboarding and adoption. That’s why in our second expedition, we honed in on proven tactics to help tackle those hurdles, and tips for making user adoption a company-wide effort.

As we make our way to Boston, we’re focusing on the users and the importance of giving them a voice during the onboarding and adoption process. With t he help of our stellar panel, we’re ready to help set you and your users up for success throughout the customer journey!

Who will be there? 

We’re thrilled to introduce our expedition guides from some of the best SaaS companies in Boston! This is a fantastic group and we’re eager to hear their unique perspectives on user adoption and onboarding. Here’s who you can expect to see:

Moderator — UserIQ CEO Rachel Orston

Rachel has been a trailblazer in the user adoption movement and her passion for this topic is infectious. She has spent more than two decades as a leader in the SaaS and IT technology industries driving customer success and achieving significant revenue growth for emerging companies. She has deep experience launching and marketing new products for some of the world’s most recognizable technology brands including Microsoft, Sony, and IBM. Her experience includes driving customer success and SaaS growth across IBM’s global SaaS portfolio. Today, Rachel leads UserIQ in helping companies foster growth and deepen customer engagement. She’s incredibly passionate about mentoring and growing strong leaders in customer development, product-market fit, and fundraising.

Renee Bochman – VP of Customer Engagement at Salsify 

Renee has led customer success teams for several B2B technology companies including Acquia, HP/Vertica, Kyruus, Axeda Corporation (acquired by PTC), Endeca Technologies (acquired by Oracle) and Connected Corporation (acquired by Iron Mountain). She is currently is the VP, Customer Engagement at Salsify creating a differentiated customer experience that ensures customer success and retention.

Sam Clemens – Head of Product and Co-Founder at InsightSquared

Sam is Founder and Chief Product Officer at InsightSquared, the Boston-based business intelligence company. Previously Sam was VP Product at HubSpot, VP Product at BzzAgent, and on the original team at His background also includes venture capital with Greylock Partners, the Algorithms group at, and management consulting with Booz Allen Hamilton. Sam has an MBA from Harvard Business School and a B.S. in Applied Math from Yale. On the side, he’s a venture partner with the Boston venture capital firm Accomplice, serves as an Entrepreneur-In-Residence at HBS, and is a guest lecturer on product management at both HBS and MIT Sloan. In his off time, he dives shipwrecks in the New England area.

Alex Hesterberg – SVP and Chief Customer Officer at Turbonomic

Alex is Chief Customer Officer at Turbonomic, the leader in workload automation for hybrid cloud. He is responsible for establishing, scaling and executing the company’s customer-facing initiatives, programs and activities to help customers activate their hybrid cloud journey. Alex is a 20-year tech industry veteran with a track record of delivering end-to-end measurable customer impact and building customer-centric services and solutions at hyper-growth companies. Most recently, he held the position of Vice President of Customer Success and Technical Field Operations at Pure Storage, where he built the company’s global Technical Field Organization. Prior to Pure Storage, he held executive and leadership positions at Riverbed Technology, Sailthru, Inc and Symantec Corporation. He began his career as a database architect and developer at Computer Sciences Corporation (now DXC). Alex earned a Bachelor of Arts degree from Georgetown University.

Seth Wylie – Principal, Customer Success Operations at Gainsight

Seth Wylie is a Principal in the Customer Success Operations group at Gainsight. In that role, he brings structure, process, and clarity to projects to improve how the organization works with customers. He’s a product of the Boston seed-stage startup scene, with 7 years at InsightSquared helping to build the support and customer success functions, and 5 years at BzzAgent in data and analytics. He has a B.A. in cultural anthropology from Brown University and 20 years of a cappella singing experience and lives in Somerville with his husband and beagle, June.


Can’t wait to see you there!

We’re incredibly passionate about growing the user adoption community and look forward to chatting face-to-face. The event is 100% free but spots are limited, so be sure to reserve your seat today!

Interested in learning more about user adoption? Take a look at our User Adoption Toolkit to receive blogs, whitepapers, eBooks, and other resources on user adoption. You can also share your thoughts and seek advice from other SaaS professionals by joining the Success Masters Community on LinkedIn.

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