Having a customer advocacy program is like having your own sales team on tap … one that actually pays you.
But for most companies, you have to put in the strategic work upfront before you start raking in exponential returns. Even then, it takes cross-functional coordination with other departments.
In this free and quick e-book from UserIQ, we walk you through customer advocacy basics ranging from how to get a program started to how to keep it running.
Advocacy, in case you need a refresher, is the final stage in the customer journey.
It’s when happy customers generate leads from word-of-mouth referrals and trusted digital reviews. And it works. Did you know that Cisco Systems reported $5.4 million in ROI from just one advocacy program?
Some things you’ll learn include:
- How to get aligned internally.
- Which customer success metrics to track.
- How to start a VoC campaign.