Tag: buyer journey

Sep 01

Why Nurturing Your Customers in More Important than Ever By Erika Childers | Blog, Customer Growth | No Comments

You’ve probably heard horror stories of SaaS businesses paying too little attention to their customers. Issues like poor onboarding experiences creating confusion for subscribers and making them think twice about…

Jun 12

Google’s Moments of Truth By Aaron Aycock | Blog | No Comments

Recently, Google released research around what they call Micro-Moments. This is in line with a concept they released back in 2011 about the Zero Moment of Truth. Essentially, what Google believes, and I’m not doing it justice,…

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Tag: buyer journey