
You’ve probably heard horror stories of SaaS businesses paying too little attention to their customers. Issues like poor onboarding experiences creating confusion for subscribers and making them think twice about…
You’ve probably heard horror stories of SaaS businesses paying too little attention to their customers. Issues like poor onboarding experiences creating confusion for subscribers and making them think twice about…
Recently, Google released research around what they call Micro-Moments. This is in line with a concept they released back in 2011 about the Zero Moment of Truth. Essentially, what Google believes, and I’m not doing it justice,…