You may have noticed that we talk a lot about user adoption here at UserIQ. We see it as a cornerstone to any great customer success strategy. Driving strong user adoption can mean the difference between churn and growth, but it’s a critical step in the customer journey that is too often overlooked by companies who skip right to the retention phase.
We know that driving adoption is a priority, but how are SaaS businesses prioritizing and following-through on user adoption today? To find out, we’re launching the first SaaS User Adoption and Onboarding Benchmarking Survey, and we would love your input!
We’re inviting customer success, product management, and sales/marketing professionals to tell us how their organizations are handling onboarding and adoption initiatives. This survey will help us answer questions like:
- Are SaaS businesses implementing data-driven strategies around user adoption today?
- If so, are they able to accurately measure their efforts and iterate based on customer feedback?
- What challenges are SaaS businesses currently facing in their user adoption strategy?
- Who owns the user adoption process and is responsible for ensuring a user successfully adopts?
This survey will help us develop a benchmarking report on our findings. The report will be published at useriq.com and shared directly with all survey participants. We’ll also host a webinar in August to discuss key findings and chat with a panel of industry leaders to explore what these findings mean for the future of customer success initiatives.
We’re offering a $5 Starbucks gift card to participants who provide their business email (while supplies last).
If you have any questions or want to talk shop, contact me at [email protected]. Thanks in advance for sharing your thoughts!