For SaaS companies, recurring revenue is the name of the game. However, as this business model continues to grow in prominence, so does the competition between companies. Good first impressions are essential. Keeping customers for the long haul and achieving negative churn is the new measure of a company’s ability to grow.
In short, user adoption is everything to a recurring revenue business.
But what is user adoption, exactly? User adoption is the process of ensuring each of your users is successful in using your product to achieve their business goals. If managed effectively, adoption leads to higher retention rates and unlocks new growth opportunities for your business.
To understand how companies are managing and prioritizing user adoption efforts today, we conducted a survey of more than 450 SaaS leaders. We uncovered our findings in the 2018 SaaS User Adoption & Onboarding Benchmarking Report. The infographic below shows the highlights from that report.
Click the infographic to enlarge it.