UserIQ’s Keys to Driving Growth Throughout the Customer Journey Infographic

The buyer journey is just the beginning of the growth process for a B2B company. The real power has shifted to the customer journey, which reflects the increased focus on evolving customers beyond their initial purchase point. Only 5-30% of company revenue comes from the initial sale. This means businesses must shift their focus beyond the initial marketing and sales funnel to what happens after a sale is complete and when the real work begins! 

When an organization focuses on growing customers throughout the customer journey, it leads to:
– Lower churn because customers receive what they need from the product and the company.
– Increased revenue because customers are staying longer, expanding their accounts, and telling their friends.
– Greater opportunities for marketing because successful customers are more willing to share their knowledge and successes with others.

Here’s what the buyer to customer journey looks like and a few key ways to make the most out of each stage in the customer journey.

Click the infographic to enlarge it.

UserIQ's Keys to Driving Growth Throughout the Customer Journey infographic


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