In UserIQ’s first annual State of Customer Success and Trends for 2017 survey, we uncovered a wealth of valuable information and feedback from customer success leaders across small and large B2B SaaS organizations in a variety of industries.
The Customer Success approach emphasizes user sentiment and engagement after the initial sale which poses as a unique addition to standard sales and marketing functions. This gives rise to a variety of important new company objectives and related obstacles to accomplishing those objectives. There are four stages of the customer journey that Customer Success teams primarily focus on: initial adoption, retention over time, expansion of current accounts, and turning customers into advocates to drive new leads.
Check out the highlights in the Customer Success Trends for 2017 infographic below. For more, download the full Customer Success 2017 Trend Report.
Click the infographic to enlarge it.