Category: User Segmentation

Nov 29

Personalize the Customer Onboarding Process to Reduce Friction and Churn

Personalize the Customer Onboarding Process to Reduce Churn By Erika Childers | Blog, Customer Success Management, User Segmentation | One Comment

David Skok has said one of the top two reasons for churn is “failure to successfully onboard the customer.” And think about it: We’ve all experienced friction when using a…

Sep 19

User Segmentation: How to Crack the Code on Your Strategy By Erika Childers | Best Practices, Blog, User Segmentation | No Comments

Most B2B SaaS businesses sell to and serve various categories of customers: buyers, users, admins, industries, verticals, plan types, those with or without integrations. That means segmenting your customers is…

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Category: User Segmentation