So, your marketing programs are humming along. You have a strong pool of leads. Your persuasive sales team turns a good chunk of those leads into closed deals. You’re cruising,…
Few business innovations haven shaken organizations and their processes the way digital technologies have. SaaS and e-commerce platforms, social media, and mobile apps have challenged traditional sales funnels and the…
This month’s webinar, Real Talk: Facilitating Post-Sales Alignment, was dedicated to uncovering what it takes to align post-sales funnel stakeholders, like customer success and product management teams. Alignment is not…
You’ve probably heard horror stories of SaaS businesses paying too little attention to their customers. Issues like poor onboarding experiences creating confusion for subscribers and making them think twice about…
The success and value of a SaaS business directly correlate with the size of its userbase and the percentage of loyal customers and advocates. That’s why customer growth should be…
SaaS companies have become quite sophisticated in acquiring new customers through the sales and marketing funnel (or buyer’s journey). Over the last few years, SaaS companies have also come to…
Customer growth is the key to unlocking a new stream of revenue for SaaS businesses. If you’re in the SaaS business and you know there must be a better way…
