This month’s webinar, Real Talk: Facilitating Post-Sales Alignment, was dedicated to uncovering what it takes to align post-sales funnel stakeholders, like customer success and product management teams. Alignment is not…
Customer success managers (CSMs) don’t have the ability to shadow all of their users on a daily basis, although surely they wish they could so they could answer questions like:…
You’ve probably heard horror stories of SaaS businesses paying too little attention to their customers. Issues like poor onboarding experiences creating confusion for subscribers and making them think twice about…
Customer feedback is almost always the most critical input for iterating your product and supporting your users with a better experience. The problem is that companies managing to scale their…
In this month’s webinar, “4 Benchmarks You Need to Know: Customer Success + Product Management Alignment,” we welcomed three expert product management and customer success leaders: Jason Brett (ProductCamp Atlanta),…
A Q&A with TechSmith’s Customer Success Manager, Megan Carnaghi Event notifications, through UserIQ’s new Slack integration, allow companies to set up alerts that let them know when specific events, like…
Some job roles are easier to define than others. Marketers market product benefits to attract prospective clients and identify potential leads. Salespeople build relationships with those leads and sometimes help…
Most organizations find SaaS solutions advantageous to stay fit in complex and dynamic business environments.
It was a pleasure for Nicole Wojno, UserIQ’s Chief Marketing Officer, to welcome three enthusiastic product leaders to this months’s webinar titled “Tools of the Titans: the processes, tactics, and habits of a best-in-class product team.”
Product roadmapping is an essential process to match your product’s evolution with business goals, integrate customer and market data, and implement feedback from relevant stakeholders. It’s also a way to…
Building a SaaS application that delivers value to your customers is an excellent start, but your job as a member of the product team is never quite done. The next…
Doing more with less is the constant challenge faced by customer success (CS) teams working in a SaaS business. They must find new ways to scale their customer base exponentially…
The days of siloed departments heads-down on their own agenda are a thing of the past. Persistent advancements in SaaS technology have made companies faster, more automated, and more connected,…
On Tuesday, June 20th, UserIQ’s Chief Marketing Officer, Nicole Wojno, had the opportunity to moderate our webinar, Customer Success: Real Talk from the Trenches. We had the pleasure of hearing…
The success and value of a SaaS business directly correlate with the size of its userbase and the percentage of loyal customers and advocates. That’s why customer growth should be…
SaaS companies have become quite sophisticated in acquiring new customers through the sales and marketing funnel (or buyer’s journey). Over the last few years, SaaS companies have also come to…
A few years ago, the buzziest new phrase in business was “sales and marketing alignment,” and to this day, it’s still a hot topic. It was a hard road, getting…
There’s a lot of good work that customer success and product teams can do together when they become a power couple in a company. But they must be synchronized, and…
The decisions you make about how to engage with your customers can only be as useful as the data you have available. One informs the other so you can hit…
B2B SaaS products are very different to manage than other product types because they’re accessible from anywhere and have the potential to evolve continuously. This means your product management team…
