Voice of the Customer (VOC) is about more than confirming customers successfully reach their destination—it’s about knowing how they got there. And there are now more ways than ever to…
Tracking customer success KPIs is a critical component to ensuring your team is focused on the right areas that guide your users to success with your product. There are likely…
Two expeditions down, two to go! We’ve had a blast connecting with SaaS professionals in Atlanta and New York to shed light on the importance of user adoption. As we…
And just like that, the second leg of our User Adoption Expedition is complete! We had such an amazing time hosting Camp New York and watching the expedition take flight…
The traditional buyer’s journey, or marketing/sales funnel, is just the beginning of the process for a B2B company. Smart companies, especially in SaaS, are realizing that the funnel now extends…
You may have noticed that we talk a lot about user adoption here at UserIQ. We see it as a cornerstone to any great customer success strategy. Driving strong user adoption…
What is the User Adoption Expedition? The User Adoption Expedition is the show we’re taking to four cities across the U.S. to bring top SaaS professionals together for an authentic,…
UserIQ is committed to helping our customers find success in every moment. We know that protecting your privacy plays a critical role in creating those successful moments in your product….
It’s no secret that when it comes to customer success and the world of SaaS, things are always changing. We’ve talked before on our blog about why customer success should…
Well folks, that’s a wrap on the Atlanta Camp of the User Adoption Expedition! We had such a great time taking the conversation around user adoption to a cool new…
At UserIQ, our mission has always been focused on delivering what a user needs to be successful in every moment, and those moments are increasingly mobile and on the go….
In our 2017 benchmarking report on Customer Success and Product Management alignment, 84% of respondents said alignment was considered “important” or “very important” to their organization. That’s great news! But…
David Skok, venture capitalist and General Partner at Matrix Partners, pointed out in a recent article that the top two reasons that customers churn is due to either a champion…
Have you heard the news? We’re going on the road! We’re kicking off the first leg of the User Adoption Expedition right here in Atlanta. We’re excited to see everyone…
Most B2B SaaS businesses sell to and serve various categories of customers: buyers, users, admins, industries, verticals, plan types, those with or without integrations. That means segmenting your customers is…
Is elevating your customer’s journey with your SaaS application among one of your top goals this year? If so, you certainly will find it useful to start by taking a…
Billions of dollars are spent every year on initiatives and tools focusing on collecting leads and communicating with prospects. But as business models have evolved to a subscription-driven sale, the…
What is User Adoption? User adoption is the process of ensuring each user is successful in using your product to achieve their business goals, which is critical for SaaS (software-as-a-service)…
After wrapping an awesome week at SaaStr Annual, I wanted to sit down, and not just because my feet are really sore, but because I wanted to reflect on what…
SaaStr Annual is the one of the most notable events for the SaaS community each year, and it’s grown massively since its inception in 2015. We’re thrilled to be a…
