Most B2B SaaS businesses sell to and serve various categories of customers: buyers, users, admins, industries, verticals, plan types, those with or without integrations. That means segmenting your customers is…
Many SaaS businesses opt to have a freemium model or a product that offers a free trial. In fact, Jason Lemkin says we’re now in “the golden age of SaaS…
Can you believe we’re already on the last stop of our User Adoption Expedition? It feels like just yesterday we started this incredible journey to take the user adoption conversation…
Plain and simple, users that aren’t engaging with your product in a way that moves them closer to achieving their business goals are at a higher risk of churn. However,…
Successful companies drive growth by delivering experiences that meet customer expectations in such a way that leaves customers wanting more of that same experience. Customer journey maps have become one…
At UserIQ, we live and breathe user adoption, and are always looking to dig deeper into this important, yet difficult, topic. That’s why, earlier this year, we released the…
Three down, one more to go! It’s hard to believe we’ve already wrapped up the third leg of our User Adoption Expedition in Boston. It’s been an incredible journey taking…
When Intellum told us they wanted to drive customer engagement, we couldn’t wait to dive in. Since Intellum signed with us in November 2016, UserIQ has helped them improve their…
Fighting churn is critical for B2B SaaS companies because increasing retention and achieving negative churn have a huge impact on annual revenue. But many companies aren’t monitoring proactive churn indicators…
The ultimate goal for any SaaS organization is to help customers achieve their desired business outcomes. This starts with proper customer onboarding. Onboarding sets the tone and ensures strong product…
Voice of the Customer (VOC) is about more than confirming customers successfully reach their destination—it’s about knowing how they got there. And there are now more ways than ever to…
Tracking customer success KPIs is a critical component to ensuring your team is focused on the right areas that guide your users to success with your product. There are likely…
Two expeditions down, two to go! We’ve had a blast connecting with SaaS professionals in Atlanta and New York to shed light on the importance of user adoption. As we…
And just like that, the second leg of our User Adoption Expedition is complete! We had such an amazing time hosting Camp New York and watching the expedition take flight…
The traditional buyer’s journey, or marketing/sales funnel, is just the beginning of the process for a B2B company. Smart companies, especially in SaaS, are realizing that the funnel now extends…
You may have noticed that we talk a lot about user adoption here at UserIQ. We see it as a cornerstone to any great customer success strategy. Driving strong user adoption…
What is the User Adoption Expedition? The User Adoption Expedition is the show we’re taking to four cities across the U.S. to bring top SaaS professionals together for an authentic,…
UserIQ is committed to helping our customers find success in every moment. We know that protecting your privacy plays a critical role in creating those successful moments in your product….
It’s no secret that when it comes to customer success and the world of SaaS, things are always changing. We’ve talked before on our blog about why customer success should…
Well folks, that’s a wrap on the Atlanta Camp of the User Adoption Expedition! We had such a great time taking the conversation around user adoption to a cool new…
