David Skok has said one of the top two reasons for churn is “failure to successfully onboard the customer.” And think about it: We’ve all experienced friction when using a…
Our goal at UserIQ is to guide users to success in every moment. But to guide your users where they need to be, you have to understand where they are…
Getting all of the features and procedures within your app right takes some trial and error. So, too, do the offline processes that happen within your company. A prime example…
2017 was a milestone year for the mobile industry as the number of people connected to mobile services surpassed 5 billion globally. That means two out of three people in…
The world is no longer “going mobile”—it is mobile. The threshold of 5 billion mobile users globally was passed in 2017 and by 2020, 75% of the population will be…
It’s no secret that when it comes to customer success and the world of SaaS, things are always changing. We’ve talked before on our blog about why customer success should…
Most B2B SaaS businesses sell to and serve various categories of customers: buyers, users, admins, industries, verticals, plan types, those with or without integrations. That means segmenting your customers is…
Many SaaS businesses opt to have a freemium model or a product that offers a free trial. In fact, Jason Lemkin says we’re now in “the golden age of SaaS…
Plain and simple, users that aren’t engaging with your product in a way that moves them closer to achieving their business goals are at a higher risk of churn. However,…
Successful companies drive growth by delivering experiences that meet customer expectations in such a way that leaves customers wanting more of that same experience. Customer journey maps have become one…
