Before launching UserIQ in 2014, I was serving as a Chief Information Officer for a B2B travel tech company, TRX Inc. (which we later sold to Concur). We had a…
A common question that many of our SaaS clients ask is: “What’s more lucrative, retaining a customer or closing a new one?” Well, there’s really no debate. Studies prove that…
UserIQ’s Commitment to Trust Trust is a core principle of UserIQ. Our commitment to customer privacy and security directs the decisions we make on a daily basis. Earning the trust…
UserIQ is committed to helping our customers find success in every moment. We know that protecting your privacy plays a critical role in creating those successful moments in your product….
At UserIQ, our mission has always been focused on delivering what a user needs to be successful in every moment, and those moments are increasingly mobile and on the go….
The decisions you make about how to engage with your customers can only be as useful as the data you have available. One informs the other so you can hit…
A recent cartoon by Tom Fishburne (Marketoonist) shows a woman receiving a “ping” from a brand on her mobile phone. The update reads, “We just Tweeted that we Facebooked that…
Recently, Google released research around what they call Micro-Moments. This is in line with a concept they released back in 2011 about the Zero Moment of Truth. Essentially, what Google believes, and I’m not doing it justice,…
Over the past few decades, emailing users has been a tried and true method of communication. Studies have found that compared to other traditional methods of advertising (such as…
Net Promoter Score is a common metric for measuring the growth of a business. But many people aren’t using it correctly to get the most effective view. NPS is measured…
