In 2013, the CIO of a B2B travel technology company wanted to complete a simple task: Alert users of their new mobile app launch. This undertaking proved anything but simple. It was time-consuming, expensive, and cross-departmental–frustrating both the team and their users. The CIO recognized a problem and set out to solve it. In 2014, that CIO, our very own Aaron Aycock, founded UserIQ.
But UserIQ is more than just messaging and alerts. It is the first and only Customer Growth Platform™, empowering SaaS companies to foster growth beyond the funnel. From onboarding and retention to expansion and advocacy, UserIQ combines user intelligence, targeted engagements, and customer health to deliver what each customer needs to be successful, wherever they are in their journey. And successful customers mean reduced churn, increased lifetime value, and fewer customer support calls.
Today, UserIQ is a Startup Atlanta-awarded ‘Best B2B Startup’ (2017) and a graduate of the Signature program at the Advanced Technology Development Center (ATDC) at Georgia Tech, a startup technology business incubator for early-stage startups. As a SaaS company, UserIQ understands the goals, challenges, and victories of other SaaS companies, which is why we’ve built the Customer Growth Platform to help your customers stay longer, spend more, advocate on your behalf, and bring new leads into your funnel.